In the increasingly global economy, internationalisation has become a part of ‘business as usual’. Barriers and borders are gradually disappearing, exposing all companies (from multinationals to SMEs) to new markets and international competition. This is especially true of the domestic water market in Western Europe. Given its mature and conservative nature, accessing international markets is critical both for companies seeking to grow, and for developers of new innovative products and services seeking to access early revenue in less mature markets.
As part of the European INNOWATER project, Orion Innovations is part of team that has developed a new approach for providing internationalisation support to SMEs, and which has recently been piloted in three target markets:
- Food & drink in China
- Agriculture/horticulture in Mexico
- Acid Mine Drainage in South Africa
Feedback from SMEs and third party stakeholders involved concluded that the approach adopted was highly effective and generated good quality market intelligence.
Read our summary report below.
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